Yet there’s a strong social aspect to drinking that’s hard to ignore, especially among younger people. However, new research studies, along with a rise in “sober curious” influencers on social media, indicate that more and more people are considering the benefits of abstaining altogether, or more mindfully engaging in alcohol culture. The decision to cut back on alcohol in 2025 is not about restriction but about choice.
Understand sober curiosity and why more people are choosing to drink less.
The no and low-alcohol category is expected to grow consistently, with total volume consumption projected to increase by over 31% across multiple countries by 2024. This awareness and changing behavior reflect the principles behind the sober curious movement, emphasizing a thoughtful approach to alcohol consumption and lifestyle choices. Some sober curious people are motivated by potential health benefits like improved sleep quality or higher energy levels. Others might be interested in the mental clarity that can come with consuming less alcohol, as people often find they’re more productive and focused when not drinking.
Other Benefits Of Cutting Back On Alcohol:
A growing number of “sober curious” people are starting to take a closer look at the role alcohol plays in their lives. Sober curious simply means that you’ve chosen to avoid alcohol for personal or wellness reasons. It involves curiosity about the reasons fueling your desire to drink and the way alcohol affects your life.
Don’t stress the social situations
- Letting friends and family know that you’re exploring a sober curious lifestyle can reduce the pressure to drink and may even inspire others to join you in your journey.
- If you’ve heard the term “mindful drinking” before but aren’t fully sure what it means—wonder no more!
Reducing your alcohol intake can also provide space for you to explore your relationship with alcohol. Instead of thinking, “I won’t be able to drink with my friends,” remind yourself that cutting out alcohol may energize you, leaving you open to socializing in more rewarding ways. According to a 2018 study, 1 month of abstaining from alcohol may help lower blood pressure and risk for alcohol-related diseases. The Surgeon General released a statement in January 2025 warning of the risks of drinking, even in moderation. There’s evidence to link alcohol use to an increased risk of developing several types of cancer. As digital natives, Gen Z and millennials are acutely aware of the lasting impact of their digital footprints.
Mindfulness and Mental Health in a Sober Curious Life
Reports show Gen Z is actively swapping bars for coffeehouses, where lattes and mocktails replace cocktails. Cafés offer social connection without the downsides, helping build a culture where drinking is no longer the default social activity. It’s being intentional about your choices and learning what feels right for you. The Calm app puts the tools to feel better in your back pocket, with personalized content to manage stress and anxiety, get better sleep, and feel more present in your life.
Things like Dry January are an opportunity for you to try out the sober curious lifestyle and see how you do. It could be that you notice benefits immediately, or Sober living house perhaps you’ll notice just how high your usual alcohol consumption is. Setting yourself goals and challenges like this is a good way to keep yourself going when embracing this lifestyle.
Create a new signature drink
- On the other hand, being sober curious means reflecting on why, when and how you consume alcohol.
- For some, bringing your own non-alcoholic beverages can be a helpful strategy, ensuring you have a satisfying alternative to alcohol.
- Given the growing body of evidence against drinking, this should not come as a surprise.
- According to data from Gallup, the percentage of US adults who report consuming alcohol has declined to 54%, the lowest in 90 years.
Growing up under the constant gaze of social media, they understand that actions — especially those influenced by alcohol — can be immortalized online, so they are more cautious about engaging in behaviours they might later regret. Social media platforms like Instagram and TikTok are powerful drivers of Gen Z’s relationship with alcohol. These sober curious platforms provide spaces for sharing alcohol’s risks while celebrating alternatives.
